In 2012, Reaching Our Sisters Everywhere Inc. (ROSE) held its first of three annual Breastfeeding Summits titled, 2012 Breastfeeding Summit: Reclaiming An African American Tradition at Morehouse School of Medicine, funded by the Office on Women's Health and strongly supported by the W.K. Kellogg Foundation, American Academy of Pediatrics, and the Georgia Breastfeeding Coalition. The 2012 Breastfeeding Summit set the stage for exploring the evolution of breastfeeding disparities for African American families and identifying the pathway for reforming healthcare through breastfeeding. It was at this Breastfeeding Summit, that the Its Only Natural Campaign was first introduced to the 200 Physicians, nurses, dietitians, allied health professionals, government employees, and community health workers that attended the two-day event. Since 2012, ROSE has held the 2013 Breastfeeding Summit titled, Organizing for Action: A Breastfeeding Campaign, and the 2014 Breastfeeding Summit, Black Health Matters: A Breastfeeding Movement. The 2013 Summit, explored the necessary action steps that needed to take place to further the impact of all concerted efforts. While the 2014 Summit, Identified the methods for cultivating a transformative movement. ROSE led the development of breastfeeding action plans and participants' commitment to assisting each other with long-term goals and objectives to increase breastfeeding in the African American community. Each Summit awarded continuing education credits and garnered a turnout of more than 200 attendees from across the nation. In addition to ROSE's own breastfeeding summits, this organization has collaborated with other organizations and educational institutions to put forth several breastfeeding conferences across several states.